GPSR: what it is and why every appliance should come with this card

If you buy small appliances online — a kettle, a blender, a clipper — you’ll increasingly come across the abbreviation GPSR. It’s not a marketing add-on. It’s Regulation (EU) 2023/988 on general product safety, in force since 13 December 2024, and it applies to practically every consumer product sold in the European Union.

What GPSR requires from a seller

The most important change from a buyer’s perspective: every product must openly disclose the identity and address of the manufacturer, and if the manufacturer is based outside the EU, the details of a responsible person within the Union too. That’s someone specific you can contact if a product safety issue comes up — not an anonymous company somewhere in the supply chain.

On top of that, sellers are required to disclose:

• the manufacturer’s full name and address,
• a contact address (usually email),
• any warnings relevant to safe use,
• the procedure to follow in case of a product recall.

Why this matters when buying on marketplaces

Shopping on Allegro or a similar platform, it’s easy to come across a listing where the only information is the shop’s name. GPSR is meant to change that — but in practice, some sellers still treat this obligation as an afterthought. If you don’t see full manufacturer data on a product listing, you have the right to ask for it. If the seller can’t provide it, that’s a warning sign.

How we handle it

Every Owell product has a GPSR card with full manufacturer data, available on the model’s own page and collectively on the product safety page. Not because a regulation tells us to — but because it’s exactly the kind of information we’d want to see ourselves when buying from a brand we don’t know.